Cool outdoor idea to get people thinking about pursuing a career in Public Health. Letting people use their headphones as stethoscopes (yes, i had to double check the spelling) is a great simple use of tech.
Advertising versus normal folk…
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the creative legends who made these campaigns. Check out the site. http://www.projectrebrief.com/
Another social idea to help boost Tourism in Japan. And another example of how connecting the physical world with online social network behaviour is the way of the future.
I piss on gamification. No seriously.
Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use the canals as a very convenient toilet…
So this year, Achtung teamed with Waternet to create digital installations on numerous outdoor toilets to gamify the human necessity into something that was better than just peeing in the canal! Rigged up with Arduino boards and pressure sensors, the outdoor toilets became gaming stations in multi-player events to float the duck to the top! Very cool concept.
I first cam across this same idea with Hyper Island, but this is a great Ted Talk on why some people and brands achieve greatness and where innovation comes from.
Simon Sinek describes how it is that great leaders inspire action, why some people are able to achieve things, when others are not. He explains the brilliant, biologically based “Golden Circle”, a new way of looking at how people approach what they do. He also discusses the Law of Diffusion of Innovation, and weaves it all together with several brilliantly told examples, from Apple computer, to the Wright Brothers, to Martin Luther King, Jr.]
Awesome! A parking douche app. Name and shame the douches that park badly with the people power which is social media. It’s a simple idea, but the use of geo-location makes this not only relevant but a social service! Can you tell? I hate bad parkers!
Bupa is helping people get healthy with a very clever foodswitch app. Everywhere i turn it looks like brands are embracing the idea of becoming problem solvers rather that product pushers.
Reblogged from: http://octavecreative.com/
How to do go from 700 retail outlets to 20,000 in under a month? This is one of the best social commerce ideas i’ve seen. From Magazine Voce in Brazil.
A very dense ecosystem
In this new version, You can find a set of online services allowing conversations and social interactions, on computers, but also on mobile and alternate devices (smartphones, tablets, connected TVs, smartframes…). Although this graph is divided into pies and layers to make it easier to read, social media is a very dense ecosystem where different players lives in symbioses: if they tend to overlap sometimes, they easily lives together, and we are not in a winner-takes-all market configuration (I assume you guess which service I am referring to).
Thus, three major players can be found in the central circle, because they are providing users with a very large set of functionalities (Facebook, Twitter and Google+). If it is possible for a user to publish / share/ play / network / buy / localize on only one of these platforms, they are widely used as containers or relays for what internet users are doing on other platforms. Regarding competition between these three, I don’t believe one can eat the two others, since each one have a distinct orientation: Twitter for content discovery, Google+ to manage your online identity and Facebook to interact with your friends.
As for the usages, I have spread the various services over families:
Publishing, with blog engines (WordPress, Blogger, Typepad, LiveJournal…), wiki platforms (Wikipedia, Wikia…), lifeblog services (Tumblr, Posterous…) and social Q&A (Quora) ;
Sharing, with dedicated online services for videos (YouTube, Dailymotion, Vimeo…), pictures (Flickr, Instagram…), links (Delicious, Digg…), products (Pinterest), music (Spotify…) and documents (Slideshare, Scribd…) ;
Playing, with major editors (Zynga, Playdom, Playfish, SGN, Popcap…), dedicated platforms (Hi5…) and smaller but innovative editors (Digital Chocolate, Kobojo…) ;
Networking, whether it is professional (LinkedIn, Viadeo…), personal (Netlog, Tagged, MySpace, Badoo…) or for former acquintences (MyYearBook, Classmates…) ;
Buying, with customer intelligence platforms (Bazaarvoice, PowerReviews), purchase sharing (Polyvore, Blippy,…), recommendation (Hunch) or social commerce offerings like Boosket ;
Localization, with mobile applications (Foursquare, Path, Scvngr…), socialized city guides (Yelp, DisMoisOu…) or upcoming events or venues (Plancast).
The main goal of this chart is to make it easier for you to comprehend social media in all its complexity, not to set an exhaustive list of available services. Thus, some major generic platforms or players are not listed here, like bulletin boards, instant messaging services (Skype) or youth virtual worlds (did you know there where more than 250 M accounts created on Habbo?). Furthermore, this graph only reflects western countries social platforms, it does not take in account eastern markets like Russia or asian markets like China or Japan, but a simple google search can bring you countless equivalent graphs for asia.
